B2B Growth Strategist · Fractional CMO · 15+ Years
Growth Systems
Built to
Drive Revenue.
I build the revenue-connected marketing systems that turn channels into pipeline — multimillion-dollar paid programs, full-funnel inbound engines, global web platforms, and the data infrastructure that makes every decision measurable.
About
Senior Digital Growth Strategist.
Still hands-on.
I build the revenue systems that connect marketing to pipeline — then I execute them myself. With 15+ years leading B2B marketing programs across high-growth startups and global enterprises, I’ve built and scaled the full stack: demand generation engines, paid media programs, HubSpot infrastructure, and web platforms that rank and convert.
What separates me from a traditional CMO or marketing director is that I stay close to the work. I set the strategy and I execute it — I write the campaigns, build the HubSpot infrastructure, run the keyword models, and architect the reporting frameworks myself. That combination of leadership and hands-on capability means I can move faster, spot problems earlier, and deliver outcomes that pure strategists miss.
I’ve directed global website consolidations, led enterprise demand generation programs, built paid media systems generating measurable pipeline, and implemented CRM platforms that sales teams actually use.
I use AI deliberately as a growth lever — not a buzzword. From predictive audience modeling and content optimization to automated reporting and campaign analysis, I integrate AI tools into every engagement to move faster, surface better insights, and give your organization the operational leverage of a larger team without the overhead.
The Growth Framework
How I turn marketing
into measurable revenue.
Growth strategy isn’t a deck. It’s a system — built around your buyer, your funnel, and your revenue goals — then executed until it performs.
Find the Real Growth Constraint
Before touching a channel, I audit where revenue is actually leaking — traffic that doesn’t convert, leads that don’t close, attribution that lies. The constraint is rarely where you think it is.
Architect the Revenue System
I design and build the full-funnel infrastructure: paid media programs, inbound engines, CRM workflows, web experiences, and reporting frameworks — all wired together and tied to pipeline from day one.
Optimize Until It Compounds
Growth isn’t a launch — it’s an operating system. I run continuous optimization cycles across every channel, surfacing what’s working, killing what isn’t, and compounding the gains over time.
Available for fractional CMO engagements · Growth advisory · Strategic project work
Growth Services
Every service wired
to revenue.
I don’t offer generic retainers. Every engagement is scoped around your specific growth problem — with clear deliverables, measurable outcomes, and a direct line to pipeline.
Growth Strategy & Revenue Architecture
Full-funnel strategy built around your revenue goals. I map the buyer journey, identify the highest-leverage channels, and build a plan with clear KPIs from day one — not after the fact. Every channel decision ties back to pipeline.
Paid Media Strategy & Management
End-to-end management of Google Ads, LinkedIn, and Meta. I write the copy, build the audiences, set the bidding strategy, and optimise relentlessly — so your budget generates qualified pipeline, not just impressions.
Search Optimization & Content Strategy
Keyword research, on-page and technical SEO, content planning, and execution. I build organic programs that compound over time — attracting the right buyers at the moment they’re ready to act, reducing your cost per acquisition.
Inbound Marketing & CRM Automation
Full-funnel inbound systems powered by HubSpot. Lead nurturing, workflow automation, scoring, and reporting — all built so your sales team is always working the right leads and marketing can prove its contribution to revenue.
Website Strategy, Optimization & CRO
Website audits, redesigns, and new builds on HubSpot CMS and WordPress. I’ve led global web platform consolidations and built sites that rank, convert, and scale — turning traffic into leads instead of letting it bounce.
Analytics & Performance Reporting
GA4, GTM, and platform-level analytics configured correctly from the start. I build reporting frameworks that show what’s actually driving revenue — so growth decisions get made on data, not gut feel or vanity metrics.
Not sure which service fits your challenge?
Let’s figure it out together — no obligation.
Client Success
Growth strategy
with receipts.
Every case study below is a growth problem I diagnosed, a system I built, and a result I owned — strategy set, campaigns built, pipeline delivered.
Ready to drive results?
Every engagement starts with a conversation.
Tell me about your growth challenge — I’ll tell you exactly how I’d approach it.
“It was always a pleasure to work with Megan. She worked for me on some high level clients including Kimberly Clark and The University of the Arts. We particularly appreciated her ability to work with the marketing team to find creative solutions to our client challenges.”
Renee Jones — Grant Writing & Marketing for Non-Profits, Formerly Stratus Communications
Tools & Platforms
The stack I
work in daily.
SEO & Analytics
- Google Search Console
- Ahrefs
- SEMrush
- Screaming Frog
- SpyFu
- MOZ
- GA4 & GTM
- Databox
Paid Media
- Google Ads
- Google Ads Editor
- Google LSA
- Microsoft Advertising
- LinkedIn Ads
- Meta Ads
- YouTube Advertising
- Performance Max
CRM & Automation
- HubSpot Marketing Hub
- HubSpot Sales Hub
- HubSpot Service Hub
- HubSpot CMS
- Salesforce
- ChatGPT
- HubSpot AI Tools
- Meta Advantage+
Web & Creative
- WordPress (Super Admin)
- HTML / CSS
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
- Canva
- Asana
- Jira
Certifications
Credentialled across
every channel.
Lead Management in Salesforce
Salesforce Introduction
Reports and Dashboards
Social Media Content and Strategy
Ready to build a growth system
that actually performs?
I’m available for fractional CMO engagements, growth advisory, and strategic project work. If you need someone who can diagnose the constraint, build the system, and execute it — let’s talk.
Let’s Talk
Tell me about your growth challenge — I’ll get back to you within one business day.
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