HUBSPOT WEBSITE CREATES DIGITAL PLATFORM FOR NATIONAL LAW FIRM TO MARKET AND SELL NEW PRACTICE AREAS

SEO & Competitor Analysis
I conducted in-depth keyword research and competitor analysis to identify gaps and opportunities for Muller Brazil’s online visibility. The project involved:

  • Developing an SEO strategy tailored to the firm’s target audience in Delaware, Pennsylvania, and New Jersey.

  • Strategizing an on-page SEO approach, including keyword optimization, internal linking, and meta descriptions, to ensure a competitive edge in search rankings.

Content Marketing Strategy
To strengthen Muller Brazil’s online presence and domain authority, I implemented a comprehensive content marketing strategy. This included:

  • Crafting an editorial calendar to provide valuable legal insights, highlight successful case studies, address frequently asked questions, and strategically promote services aligned with potential clients' legal needs at key moments in their decision-making process.

  • Developing blog articles and content optimized for organic SEO, which improved keyword rankings and helped build backlinks, distinguishing the firm from competitors.

Technical HubSpot Consulting & CRM Migration

In my role, I led the migration of Muller Brazil’s CRM and CMS to HubSpot, ensuring seamless integration and optimization. My contributions included:

  • Implementing HubSpot Marketing and Sales Hubs, which facilitated lead nurturing and improved sales conversion rates.

  • Providing hands-on training and ongoing support to ensure the team could effectively use HubSpot tools for lead tracking, reporting, and campaign performance analysis.

Results

The result was a fully integrated digital platform that empowered Muller Brazil to enhance its online presence, engage with clients more effectively, and ultimately drive growth in new practice areas. By integrating HubSpot tools and developing a data-driven content and SEO strategy, I helped the firm lay the foundation for long-term success in an increasingly digital legal market.

Muller Brazil LLP, a personal injury law firm committed to providing clients with better and more transparent representation, sought to expand into new practice areas, including automobile accidents and workers' compensation. They aimed to differentiate themselves in a highly competitive market that had long embraced digital marketing strategies.

My Role

I contributed to a comprehensive digital transformation for Muller Brazil by leading key initiatives that included growth-driven design, content strategy, SEO optimization, and technical HubSpot consulting. This multi-faceted approach was critical in creating a dynamic, user-friendly digital platform for attracting and nurturing leads.

Growth-Driven Design & Rebranding
A fresh brand identity was developed with a focus on professionalism, accessibility, and trust. I led the efforts to:

  • Design an accessible, user-centered website in the HubSpot CMS, with a focus on high contrast text, content organization, and intuitive navigation.

  • Ensure the new design aligned with SEO best practices, accessibility standards, and the firm’s business objectives.

Growth-Driven Design
New brand identity
UX/UI: accessibility
SEO audit + matrix
Competitor analysis
New HubSpot website

Content Marketing
Content strategy
Blog article writing + designing + publishing
On-page + technical SEO strategy

Technical HubSpot Consulting
CRM migration
CMS integration
HubSpot Marketing Hub implementation + training
HubSpot Sales Hub implementation + training