Sbrocco International, a veteran and woman-owned wholesale fruit importer since 1992, is renowned for its premium-quality imported fruit. The company sought a modern digital platform to support its sophisticated sales process and improve its ability to educate business prospects, track leads, and clarify its product offerings and food safety compliance.

Solution Provided

• Growth-Driven Design

• B2B Website Strategy and Development

• SEO and CRM Integration

My Key Contributions

• Led the HubSpot CMS development to create a seamless, integrated platform between website analytics and the sales CRM, helping the Sales team track user behavior and generate qualified leads.

• Oversaw the UX/UI strategy ensuring an intuitive, user-friendly design across desktop and mobile devices, resulting in improved navigation and product discovery.

• Managed SEO strategy implementation, including keyword research, competitor analysis, on-page SEO, and content optimization, which led to 7 keywords ranking in the top 20 within the first month.

• Guided the content strategy, including developing SEO-driven educational materials such as the "When to Buy" chart, enhancing customer education around product seasonality.

• Spearheaded the HubDB integration for a dynamic product library, creating a scalable solution for future expansion.

Challenge

Sbrocco needed a website that would modernize its digital presence, better communicate its value proposition, and support a sophisticated B2B sales process. The previous website lacked the capability to track leads and provide detailed content that spoke to the needs of both new and existing buyers.

Strategic Solution

• B2B Website Design: Developed an eCommerce-inspired structure, organizing products into clear categories, utilizing a 3-tier page structure and SEO-optimized content.

• CRM Integration: Implemented HubSpot’s CRM and reporting tools, enabling seamless tracking of user interactions with products, forms, and content, improving lead qualification and sales conversions.

• Content Marketing: Delivered educational content to improve buyer understanding and drive informed purchasing decisions, bolstering the company’s organic SEO efforts.

Results

• The new website and content strategy improved user experience, increasing product visibility and site engagement.

• Achieved notable SEO success, with multiple keywords ranking in top positions, strengthening the company’s online presence.

• Enhanced sales team efficiency by integrating website data into the HubSpot CRM, facilitating faster lead qualification and better sales insights.