My contributions to the project focused on two key areas: website SEO and HubSpot migration and optimization.

Website SEO Strategy

Keyword Research & Gap Analysis
I performed extensive keyword research to uncover high-opportunity keywords and identify gaps in Belkins’ existing content strategy. Through this process, I discovered untapped search terms with strong intent, such as "appointment setting services," and "sales pipeline management," which were key to driving targeted organic traffic. By strategically targeting these terms, I helped Belkins attract a more relevant audience.

SEO Education & Training
In addition to the technical work, I provided SEO education to the Belkins team, equipping them with the tools and knowledge to maintain and improve their SEO efforts moving forward. This training covered everything from content strategy and keyword targeting to content optimization, ensuring that their content continued to resonate with the target audience while adhering to SEO best practices.

SEO-Optimized Content Strategy
I developed detailed SEO content briefs and strategic outlines that guided content creation. This included optimizing critical elements such as CTAs, headers, and internal links to improve search rankings. As a result, these efforts contributed to an impressive 263% increase in organic traffic.

HubSpot Implementation & Technical Consulting

Pipedrive to HubSpot Migration
Belkins was transitioning from Pipedrive to HubSpot, and I played a key role in managing the migration and ensuring a smooth transition. My work included:

• Data Mapping & Export: I collaborated with the team to identify and map essential data, including contacts, deals, tasks, activities, and notes, ensuring a seamless export to HubSpot.

• Data Cleaning & Preparation: Prior to migration, I meticulously cleaned and organized the data in Pipedrive to prevent any inconsistencies during the transfer, ensuring that no duplicates or irrelevant information were included.

• Migration Execution: I managed the migration process itself, ensuring that all necessary data—contacts, deal pipelines, and other associated information—was transferred accurately and efficiently, minimizing disruption to daily operations.

• Custom Property Mapping: I worked to ensure that custom fields in Pipedrive were appropriately mapped to HubSpot, maintaining data integrity and alignment with Belkins’ CRM processes.

HubSpot Automation & Workflow Setup
To streamline operations, I helped Belkins implement HubSpot's automated workflows, replacing manual processes previously managed in Pipedrive. These workflows, which included lead nurturing, follow-up tasks, and notifications, significantly improved efficiency.

Testing, Validation & Reporting Dashboards
Once the migration was complete, I conducted thorough testing to ensure the data was accurately transferred and that HubSpot’s tools (CRM, reporting, workflows) were functioning as expected. Additionally, I created custom reporting dashboards that allowed Belkins to track key metrics, including lead generation and pipeline progress, giving them insights into the performance of their marketing and sales campaigns.

Training on HubSpot Functionality
Finally, I provided in-depth training for the marketing and sales teams on how to effectively utilize HubSpot’s CRM, Marketing Hub, and Sales Hub. This training helped them fully leverage HubSpot’s automation, reporting, and analytics tools, empowering them to manage their workflows and campaigns with greater ease and precision.

Results:

• 263% increase in organic traffic: The SEO optimizations led to a substantial rise in traffic, helping Belkins reach more potential leads and expand their online presence.

• Enhanced lead generation and pipeline management: With the HubSpot migration and automation workflows, Belkins saw significant improvements in their sales and marketing efficiency, ultimately helping them better manage and nurture leads.

• Improved reporting and analytics: Custom dashboards provided valuable insights into campaign performance, enabling Belkins to make data-driven decisions for continued growth.

Through these combined efforts, Belkins not only saw a massive increase in organic traffic but also gained a more streamlined, data-driven approach to managing their sales and marketing efforts. My work empowered their team with the skills and tools they needed to maintain long-term success.